Spec product commercial
A self-initiated spec commercial for Recess, the sparkling water brand, made to sharpen product-commercial craft.
Show that a product can carry a spot on its own: no cast, no voice-over, just the can, the light, and the camera.
Macro product photography, kinetic camera moves, and a grade tuned to the brand's relaxed palette, cut for social-first distribution.
A finished spec that now stands in for product-commercial work in this portfolio.