Brand video · Custom-branded fall protection
A brand video for Guardian's custom-branded harness and SRL program. As Guardian's Senior Graphic Designer, I played a directing role: helping direct it, shaping the story, picking the shots, and coordinating on site with Bear Hands Media, who shot and edited it.
Guardian's customers wanted fall protection that carried their own brand without giving up the safety standards behind the product. The video had to sell that idea fast.
Played a directing role from concept to delivery: shaped the story, picked the shots, and coordinated on site with Bear Hands Media, who shot and edited. Bold color and typography carry the “your logo, your way” message, with the harness itself as the through-line.
A finished 1:56 brand video that anchors Guardian's custom-program pitch.