Product film · B7 Comfort Harness
A cinematic product film for Guardian's B7 Comfort Harness. As Guardian's Senior Graphic Designer, I played a directing role: helping direct it, shaping the story, picking the shots, and coordinating on site with Bear Hands Media, who shot and edited it. I also helped guide the edit.
A harness is judged on comfort and trust, and neither comes through in a spec sheet. The film needed to make the B7 feel as good as it is built.
Helped direct and shape the story, picked the shots, and coordinated on site with Bear Hands Media, who shot and edited, to carry that vision through production and post. Moody, tactile close-ups put the buckles, webbing, and fit front and center.
A finished 1:20 film that gives the B7 line a cinematic centerpiece.